Cara McCarron

I have been a dog owner almost my whole life. We've had dogs forever and as I became a mom, I brought that love into my own family. Dogs teach us a lot. It's a kind of love that is hard to describe really. And sometimes, it's the opposite lol. Today, I wanted to give my shih-tzu away, like for real away. His name is Scott Bernard McCarron and he is 5. Since our move, the dogs, we have 2, haven't really done as well as I hoped. Especially Scott, he's just kind of anxious, more than he was...

The scariest thing about being on your own in business, is that you're on your own in business. We start off so excited. We have the ideas, the business name, the website even, and then we sit here and we wait. We wait for customers. We wait for revenue. We wait for our lives to change. And then we wait some more. I want to tell you about something. This year, I left my marriage. I did it after decades of trying to make it work. In the end it never did. I left behind a lot, and one of the...

I've been around a long time, in marketing I mean, and I've seen a lot of shit. Some of it good, a lot of it garbage. I think a lot of marketers and business owners forget one basic rule. People need to like you to want to do business with you, yes, but if no one sees you, no one cares. The "if they build it they will come" framework has never worked. When you are passionate about what you do and who you serve, it makes work, not seem like work at all, it really does feel fun, not all of it,...